Direct mail - still most effective channel

Direct mail has been found to be the most influential channel on purchasing decisions, according to a recent study.
 

ExactTarget's 2009 Channel Preference Study examined consumers' use of different marketing platforms in the US, and found that 76 per cent of those polled said they had bought something after receiving direct mail.

Pictura's work has been chosen to appear in Stock Magazine - industry inspirations about paper, design and print!

We received exciting news this morning from one of our paper suppliers, Spicers Paper.